We all know what it’s like: when we converse about high-end watches, sometimes we just don’t really know how to pronounce a brand’s name. You may have even been mispronouncing some of your favorite fancy watch brands for years and years! It is also highly likely that people (usually Americans) will bluff on the pronunciation of the designer watch brands from countries such as Germany, Switzerland, and Italy.
You have to admit that unless you’re from those origin countries, you have never been 100% sure if your pronunciation of your favorite luxury watch brands are 100% correct. Don’t worry though; plenty of people are in the same confused situation as you are! It is not surprising that pronouncing brands is difficult for most English-speaking watch collectors, considering the fact that most of the famous designer watches come from Swiss brands. If accuracy is your target, you should be bent on learning the native accent of the country so you can say the brand properly!
DialOutlet’s watch experts are here to assist you with the proper pronunciation. In this blog post, we are going to discuss how to pronounce luxury watch names correctly. The phonetic pronunciations of the more difficult names for watches are described below. Regardless if you are a longtime collector of designer watches or are new to this world, this blog post will help you learn the correct pronunciation so you can sound like a true master of high-end watches.
How to Pronounce Luxury Watch Brands
TAG Heuer
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There’s no question that TAG Heuer is one of the world’s most renowned luxury brands when it comes to watches. And if you’ve never been entirely confident, the precise way to phrase it is: Tahg Hoy-Er. The name incorporates the abbreviated Techniques d’Avant Garde and the last name of the company’s founder, Eduard Heuer. Maria Sharapova, Cameron Diaz and Leonardo DiCaprio are the company’s ambassadors. Since his days at Harvard, President Barack Obama, while not an official sponsor, has been wearing TAG Heuer watches.
A. Lange & Söhne
This is a German watch brand that was founded in the 1800s and was nationalized later. Following the fall of the Berlin Wall and the collapse of the GDR, the founder’s great-grandson re-registered the trademark in 1990. It means A. Lange and Sons in English. The pronunciation is AH LANG-eh und ZUH-neh. Because this is German, there is an umalot on the o and the ampersand is pronounced und. Occasionally, people pronounce it like A Lonzh and Zohn. That pronunciation is wrong because it is French.
Tissot
Tissot was founded in 1853 in the Swiss town of Le Locle, in the Neuchâtel region of the Jura Mountains, by Charles-Félicien Tissot and his uncle, Charles-Émile Tissot. The sophisticated specifications and high-caliber parts of these Swiss watches are renowned all over the world. Every style, including dress, sport, and many more, is covered by Tissot watches. Most French brand names are not pronounced the way you read it. You pronounce it “Tee-Soe” in this instance. “The “T” is muted at the end.
Bédat & Co
In 1996, Simone Bédat and her son Christian Bédat left the luxury Swiss watch company Raymond Weil. They established their own brand. During BaselWorld in 1997, they presented their first series of luxury watches. The brand is pronounced as “Bay da and co”. The soft finish of “Bédat” goes very well with the feminine image of the brand.
Emporio Armani
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Emporio Armani was created by Italy’s most prominent and beloved fashion designer, Giorgio Armani, in 1975. Armani offers quality, luxurious and enduring design when it comes to watches. You pronounce the brand as Em-poh-yo aar-maa-nee.
Breguet
Created in Paris in 1775, Breguet is now owned by the Swatch Group as well. This respected luxury watch brand invented the world’s first wristwatch and even the first self-winding timepiece. You pronounce it as BREH-geh. It is pronounced quickly, with a silent T.
Here are other notable pronunciations:
DANIEL ROTH
OFFICINE PANERAI
WEISS
Your day is much easier if you get to keep track of your time. This way, you don’t have to guesstimate whenever you’re handling important tasks. Although owning a luxury watch might not be something you are prioritizing just now, it is an investment you should consider in the future. They put together form and function, as a statement piece with a purpose. Plus, the value of designer watches increase as time passes, so you might be able to sell it in the future at a higher price! If you’re looking for cheap luxury watches on sale, DialOutlet is the watch outlet for you.
